Redefining CX: CX for Growth with Ross Bark | Trending Chats

Retailers and wholesalers face a new era of customer expectations, digital transformation, and AI-driven engagement. Are you ready? In this episode of Trending Chats, we sit down with Ross Bark, Digital Director at Enterprise Wide, to explore the challenges businesses must prepare for and the strategies they need to stay ahead. From seamless omnichannel experiences to AI-powered customer engagement, discover how leading brands leverage SAP solutions to boost conversions, drive loyalty, and increase revenue. 00:04 - Welcome + meet Ross Bark (Enterprise Wide) 00:20 - Customer channel excellence in 2025: start with data + strategy 00:33 - Unified experiences: consistency across channels (SAP Commerce Cloud) 01:18 - Perfect timing: personalised messaging that drives revenue (SAP Emarsys) 01:56 - AI-powered engagement: anticipate needs and boost conversion (Coveo + SAP Commerce Cloud) Learn CX strategy trends: https://sap.to/6059CrBYW 🎧 More episodes of the Trending Chats podcast: Watch on YouTube: https://sap.to/6050CrBYo Listen on Spotify: https://sap.to/6051CrBYU Listen on Apple Podcasts: https://sap.to/6052CrBYq #TrendingChats #CX CustomerExperience