Be Lenka & Amer Sports: Real-World GROW with SAP & RISE with SAP Journeys | SAP Sapphire Madrid 2025

Hear directly from Juraj Fehervari, CEO of Be Lenka, and Stefan Schubert, CIO of Amer Sports Group, as they share their transformation stories with GROW with SAP and RISE with SAP. Learn why these industry leaders chose SAP to scale globally, modernize operations, and enable innovation. Discover practical advice on building value, leading change, and overcoming the “gravity of legacy” for successful digital transformation. 0:08 – Customer Introductions 00:40 – Be Lenka: Why GROW with SAP 01:43 – Be Lenka: Scaling & Next Steps 02:31 – Amer Sports: Why RISE with SAP 04:13 – Amer Sports: Legacy & Transformation 05:35 – Customer Advice for Transformation Watch the full Global keynote: https://youtu.be/XrJFgLoFeig Watch all SAP Sapphire replays on demand: https://sap.to/6058NNSxy #SAPSapphire #CustomerSuccess #AmerSports #BeLenka