BASF’s Greenfield Transformation & AI Journey with RISE with SAP | SAP Sapphire Madrid 2025

Join Petra Scheithe, Senior Vice President of Digitalization at BASF, as she shares insights into BASF’s ambitious Greenfield transformation to SAP S/4HANA and RISE with SAP. Learn how BASF is modernizing its complex ERP landscape, applying clean core principles, and leveraging AI to enable faster, smarter business decisions. Discover the challenges of transforming a monolithic system with over 300,000 custom codes and how BASF plans to unlock AI-driven value across business units by 2030. 00:04 – Introduction & Role at BASF 01:14 – Business Challenges & AI Needs 02:55 – Monolithic ERP Landscape & Custom Code 03:46 – Greenfield Transformation Successes 05:00 – Roadmap & Parallel RISE Adoption 06:20 – AI Strategy & Future Use Cases Watch the full Customer Keynote: https://youtu.be/nF35qFUxuzs Watch all SAP Sapphire replays on demand: https://sap.to/6057NNsuT #SAPSapphire #CustomerSuccess @basf