이재현의 CJ웨이와 '올리브영'[우보세]

CJ׷ ȸ 7 ʱ CJ½Ÿ 翡 ݷϰ ִ./CJ׷

̱ Ϲ Ͻ (Harvard Business SchoolHBS) ֱ CJø꿵 丮 . 'ø꿵: Ƽ âϴ(Olive Young: Formulating Beauty Innovation)' 18 з̴. Ϲ ѱ 湮 ø꿵 ͺϴ Ƿȴ. 11(ð) MBA(濵 ) 2 л 濵 'Innovation at Scale(Ը )' ó ƴ.

HBS л 2Ⱓ ֿ 500 Ѵ. ⼭ äõ ʴ Ϲ밡 ߰ϴ 濵 'Ϲ Ͻ ' . ø꿵 ó ۷ι 濵ε ͵ ʷ äõ .

HBS "ø꿵 'ʡְȭ' ϴ CJ (113,500 1,000 +0.89%)׷ 'ONLYONE(¸)' 濵 ö âư ؿԴ" CJ׷ ȸ ɷ ߴ. ȸ 1 ø꿵 縦 ã "ٰ ⿡ ̸ ¸(Only one) " ڽ 濵ö CJ 鿡 ִ.

ø꿵 ȸ ѱ Һ ｺ&Ƽ(H&B) ߰ϸ鼭 1999⿡ . ȭ 翡 ϱ ұԸ Ż 귣 Һڿ ֵ Դ. ⿡ ؿ 忡 ϸ鼭 귣 ä Ȯ븦 ߴ. ܼ ǰ Ǹϴ Ѿ Ƽ 귣 ο Ʈ带 ϴ 'ť' ҵ ߴ.

' ϸ ϱ » Ʈʽ ֿ켱 ƾ Ѵ' ȸ Ȯ ų ߴ. ø꿵 ü 귣 ' ' ٽ ġ ̴.

ø꿵 ȸ ̷ 濵ö dz ϸ ܼ H&B ڷ ö󼹴. 2014 5000 2016⿡ ó 1 ߴ. ̾ 2022⿣ 27809, 2023 38682 ߰ ؿ 4 Ѿ ȴ. 2014 417 12 1370 3 ̻ þ. ̿ ڸ þ. 2022 8800 13000 50% þ.

ȸ ȸ 迭 濵 " ⺻ ݼ"̶ ؿԴ. ¾ü ظ ϴ ٴ° ̴. ¾ü 鿡 ûϴ ٰ ũ. ݵ ø꿵 ̰ CJ̷ 丮 ִ. ε 'ø꿵' Ѵ.